Advertising the Church

I’m intrigued by It’s beautifully designed, and it has a lot of information. They even recommend the RSV, which gets a big thumbs-up from me.

I visited the “I’m Catholic” section, but I also watched the “Epic” video. It, too, is high-quality and compelling. I’m just wary of advertisements for the Catholic Church. The Light Is On for You is a great program, but promoting an underused sacrament is different than selling the whole Church. Who doesn’t scoff at LDS ads? I don’t want my church to solicit that kind of response, even though I believe in evangelization and apologetics.

This reminds me of my Morning Prayer intercessions, in which I pray for people who’ve fallen away from the Church. What am I doing to help them come back, besides praying? Not a whole lot. Jesus doesn’t want excuses; he wants to save us.

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